Is this the real life? Is this just fantasy?

In the middle of another cold and blustery Green Bay winter afternoon, Alan Bart Erickson met the world for the first time. His parents, proud Wisconsin natives through and through, hadn't been this ecstatic since 1961, when Bart Starr led their beloved Packers to the top of the NFL stratosphere. Weighing in at a healthy... Continue Reading →

The Next Big Thing?

Instagram's mystery event has concluded and the final result was CEO Kevin Systrom unveiling 'Instagram Direct.' This new feature essentially is based around the idea of connection since it allows users to send directed pictures and videos to up to fifteen followers. These sent messages can then become a means of creating a conversation centered... Continue Reading →

Not Content

Imagine you are ensconced in your tiny, yet comfortable apartment due to a relentless blizzard. Looking outside, you reflect on this wonderful and unexpected snow day that has given you what you desire most, time. What do you do with your day? Slowly, carelessly, a smile emerges on your contented face as your mind drifts... Continue Reading →

The Importance of Being Honest

No one likes a liar and apparently no one prefers to buy from one either. As the world of advertising continues to shift towards content-based engagement, transparency is vital to success. Posting amusing pictures and clever slogans are still memorable and will drawn in new consumers but it is factual and informative content that will... Continue Reading →

Planet of the Humanoids

The year is 2013 and humans have been replaced by lifelike humaniods that are fueled by technology. With the exception of a ever-shortening recalibration period over the course of a typical night, these humaniods are sustained through sustained, daily periods of interaction with technology. There are no visible wires but the recharge itself is visible through... Continue Reading →

More Human Than Human

To be human is to be, well, human. And, as a real life human, it is thrilling to be allowed to waaaaaaay overreact to any perceived slight. Truly. Bursting useless blood vessels when someone drifts carelessly into your lane, has the gall to steal that last outlet at the airport or divides the check wrong... Continue Reading →

A tree fell in Albuquerque

Think hard, what side of the age-old argument do you fall on - does a tree that falls in the woods when no one is around make a noise or not? Your answer to this question might seem unimportant but it might just define you. Let's try a different example. If you watched the 'Breaking... Continue Reading →

I’m Wieden + Burgundy?

http://www.youtube.com/watch?feature=player_detailpage&v=vk4DYTPPpfs#t=34 Ron Burgundy is back and he would like you to buy a Dodge Durango?  Why you ask? Well, Ron doesn't care about such trivial things like miles per gallon, financing rates or total cost so the answer lies in the glove box, with the number of horses and probably in the amount of quarters... Continue Reading →

Nicole Brooker: Mullen

Every advertiser has that aha moment where they can look back and say it was then that they knew which area of advertising was for them. For Nicole Brooker, Senior Brand Strategist at Boston based agency Mullen, it took interning in account management and a chance introduction to change course. Meet Nicole. You'll be happy... Continue Reading →

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