Instagram‘s mystery event has concluded and the final result was CEO Kevin Systrom unveiling ‘Instagram Direct.’ This new feature essentially is based around the idea of connection since it allows users to send directed pictures and videos to up to fifteen followers. These sent messages can then become a means of creating a conversation centered around, in essence, the picture or video itself. In a nutshell, Instagram has launched its own messaging service.
Early reaction on Twitter indicates that ‘Instagram Direct’ is a direct response to the highly popular app Snapchat, which allows personal messaging in a cleverly temporary manner. Unlike Snapchat messages, Instagram’s version is a more permanent, conversation-building means of connecting that is meant to be re-visited later though there is always the possibility that Instagram adds more Snapchat-like tweaks in the future as well. In fact, it is to be expected given that Instagram was acquired by Facebook in 2012 and it has been headline news that Snapchat rejected Facebook’s acquisition bid earlier this year.
This move does beg the question, is this move by Instagram a true game-changer? Well, according to a current poll on Mashable, the answer is no.
The last time Instagram introduced a new feature, again it was directly targeting a specific competitor. When Instagram added the 15-second video feature, it was clearly targeting the then and still currently popular app Vine. The key difference with this feature is privacy. The ability users have to send private, potentially intimate information to select friends and family is a true shake-up to Instagram’s core posting function.
The big question I have concerns advertisers. Companies like General Electric and Ben & Jerry’s have been highly successfully with beautiful, topical photos but how do they, or can they, respond to private messaging. Perhaps the hope is that the new feature will draw current users to use the social platform more as a whole, and bring in new ones, which would make the normal Instagram stream more effective, but who knows. Given that the video feature was to keep users on the app longer, my initial guess is yes.
Regardless of the impact, this is a bold move that is based on beating the competition. As Systom said during the event, “Instagram is not about photography, it’s about communication” and direct is simply the next level. What makes it great is the simplicity of it all. Often, the cleverest moves are the ones that make you say, of course this is what Instagram would do! Hindsight makes the latest addition to the platform seem like an obvious no-brainer. Because it is, or at least already seems that way.
Consumers will determine the impact that ‘Instagram Direct’ will have. Searching Twitter under the hashtags #instagram or #instagramdirect shows shows a snapshot, or gauge of Twitterverse’s initial reactions. In today’s instant news society, breaking news is always exciting to read, but it is often the Twitter-reactions that determine the true reaction.
Ultimately, since Instagram users use the platform nearly every day, users will be the judge soon enough and they can start today by updating their existing Instagram app to include the direct messaging feature. To watch the ‘Introducing Instagram Direct’ spot that was shown during the mystery event, click on the image below.
- Instagram Introduces Instagram Direct (techcrunch.com)
- Instagram Announces “Instagram Direct,” a Snapchat-Like Messaging Feature (fashionista.com)
- Instagram launches Instagram Direct, a way to send media right to your friends, instead of everyone (venturebeat.com)
- Instagram’s New Messaging Feature Will Have Zero Impact On Snapchat (FB) (mukeshbalani.wordpress.com)
- Instagram announces Instagram Direct (clisseman.wordpress.com)
- Instagram ‘to launch private messaging service’ (telegraph.co.uk)
Whaat і don’t understood is in fact how you are nοw not
actually a lot more neatly-favored than you
mіght be right now. You’re so intelligent. You knоw thus
considerably on the subject оf this matter, made me fоr my part believe it
from a lot of various angleѕ. Its like women and men arе not interested
until it’s onе thing to accomplish with Girl gаga! Your
рersonal stuffs outstаnding. Always deal with it up!
If you would like to obtain a great deal from this paragraph
then you have to apply such strategies to your won webpage.
You’ve made some really good points there. I looked on the net to
learn more about the issue and found most individuals will go
along with your views on this site.
Ahaa, its nice discussion about this post here at this weblog, I have
read all that, so now me also commenting here.
Hi there, just became alert tto yur blog through Google, and found that it is truly informative.
I’m gonna watch out for brussels. I will appreciate if you continue this in future.
Lots of people will be benefited from your writing. Cheers!
Hey there! Someone in my Facebook group shared this website
with us so I came to give it a look. I’m definitely enjoying the information.
I’m bookmarking and will be tweeting this to my followers!
Wonderful blog and outstanding style and design.
Hi there, I discovered your site via Google while looking for
a related topic, your website got here up, it looks great.
I’ve bookmarked it in my google bookmarks.
Hi there, simply become aware of your weblog thru Google,
and located that it’s really informative. I am going to be careful for brussels.
I’ll be grateful when you proceed this in future. A lot of folks
shall be benefited from your writing. Cheers!
Hey there! I’ve been following your weblog for some time now and finally got the courage to go ahead and
give you a shout out from Dallas Texas! Just wanted to tell you keep
up the fantastic job!
If I could only use 3 products I would take my Mascara ( Loreal Voluminous) My Avon lip Gloss ( I use on lips and as hiihhgglt and my wet and wild vanity palette ( use the brown for a slight contour use the gold in the corner of my eyes to brighten them up !
hello there and thank you for your information – I
have definitely picked up something new from right here. I did however
expertise several technical issues using this site,
as I experienced to reload the site a lot of times previous to I could get
it to load properly. I had been wondering if your
hosting is OK? Not that I am complaining, but sluggish loading instances times will very
frequently affect your placement in google and can damage your high-quality score if advertising
and marketing with Adwords. Well I am adding
this RSS to my email and can look out for much more of your respective exciting content.
Make sure you update this again very soon.
Hi there, I discovered your web site by the use of Google whilst searching for
a related topic, your web site came up, it looks great.
I’ve bookmarked it in my google bookmarks.
Hi there, just become alert to your weblog via Google,
and found that it is truly informative. I’m gonna
be careful for brussels. I’ll be grateful in case you proceed this in
future. Many folks can be benefited out of your writing. Cheers!
He added:” david cameron I’m not going to comment about that. Thousands of people have already pledged to join the abbey, ” and she said, Yes, I can see this world has ever known. And then, towards the close of the summit, would finally declare the Syrian regime had used chemical weapons crossing Obama’s”
red line” for intervention. Furthermore,” let us speak quite plainly, there
is no reason for my friends to follow Blair’s bad example.
Hi there would you mind letting me know which
webhost you’re utilizing? I’ve loaded your blog in 3 different browsers and I must say
this blog loads a lot faster then most. Can you suggest a
good internet hosting provider at a reasonable price?
Thanks, I appreciate it!
Wow! At last I got a blog from where I know how to really get valuable information concerning my study and knowledge.
With havin so much content and articles do you ever run
into any issues of plagorism or copyright violation?
My blog has a lot of exclusive content I’ve either created myself
or outsourced but it appears a lot of it is popping it up all over
the internet without my agreement. Do you know any techniques to help reduce content from being stolen?
I’d truly appreciate it.
I’m really loving the theme/design of your weblog.
Do you ever run into any browser compatibility problems?
A couple of my blog readers have complained about my blog not working correctly in Explorer but looks great in Chrome.
Do you have any recommendations to help fix this problem?
I love what you guys are usually up too. Such clever work
and exposure! Keep up the amazing works guys I’ve added you guys to our blogroll.
Its like you learn my mind! You seem to grasp a lot
approximately this, like you wrote the book in it or something.
I feel that you simply can do with a few p.c. to force the message home a bit, however instead of that, that is wonderful blog.
A fantastic read. I’ll definitely be back.
Hola! I’ve been following your web site for a while now and finally got the bravery to
go ahead and give you a shout out from Humble Tx!
Just wanted to say keep up the great job!
I’m not sure where you are getting your information, but good topic.
I needs to spend some time learning more or understanding more.
Thanks for wonderful information I was looking
for this info for my mission.
Hi, I log on to your new stuff like every week. Your humoristic style is awesome, keep up the good work!
Buy cheap newport and Marlboro cigarettes at duty free cigarettes online store.
Your mode of telling the whole thing in this piece
of writing is truly pleasant, all be able to effortlessly be aware
of it, Thanks a lot.
I really love your site.. Great colors & theme.
Did you develop this web site yourself? Please reply
back as I’m hoping to create my own website and would like to learn where you got this from or just what the theme is called.
What’s up, just wanted to tell you, I enjoyed this blog post.
It was inspiring. Keep on posting!
There is certainly a great deal to learn about this topic.
I love all of the points you’ve made.
Very nice post. I just stumbled upon your blog and wanted to say that I
have truly enjoyed browsing your blog posts. In any case I’ll be subscribing to
your rss feed and I hope you write again very soon!
It’s very simple to find out any topic on net as compared to
books, as I found this piece of writing at this site.
Unne fois ԁee plսs un article visiblement captivant
Je pense գue ccet article va atterrir sur un site
Est-il ρossiblе de emprunter 2 3 paragrɑphes pour mon blog perso ?
Ӊummm êtes vous certain de ce quе vօus nous écгіvez ?
Pοste super captivant