Everything Everything

“You know how you finish a bag of chips and you hate yourself? You know you’ve done nothing good for yourself. That’s the same feeling, and you know it is, after some digital binge. You feel wasted and hollow and diminished.” ― Dave Eggers, The Circle To be alive in 2016 is to be exhausted. The world... Continue Reading →

Mobile: A Hate Story

The longer The Internship continued, the more uninterested Jack became. He hadn't heard great things about the film but his love of Vince Vaughn and Owen Wilson had piqued his interest enough to push play. Now, after an increasingly dull 30 minutes, Jack grew restless. Squirming uncomfortably, he desperately tried to find the perfect. Just... Continue Reading →

The Next Big Thing?

Instagram's mystery event has concluded and the final result was CEO Kevin Systrom unveiling 'Instagram Direct.' This new feature essentially is based around the idea of connection since it allows users to send directed pictures and videos to up to fifteen followers. These sent messages can then become a means of creating a conversation centered... Continue Reading →

More Human Than Human

To be human is to be, well, human. And, as a real life human, it is thrilling to be allowed to waaaaaaay overreact to any perceived slight. Truly. Bursting useless blood vessels when someone drifts carelessly into your lane, has the gall to steal that last outlet at the airport or divides the check wrong... Continue Reading →

Nicole Brooker: Mullen

Every advertiser has that aha moment where they can look back and say it was then that they knew which area of advertising was for them. For Nicole Brooker, Senior Brand Strategist at Boston based agency Mullen, it took interning in account management and a chance introduction to change course. Meet Nicole. You'll be happy... Continue Reading →

Unsocial Media

I am a 10 foot giant with sharp claws, fiery breath and titanium for bones. I am a demon times the Hulk further multiplied by Wolverine with the razor wit of Stephen Hawking. I am your worst nightmare. If you are lucky, I can also be your personal Yoda, your watchful Gandalf and even Harry Potter... Continue Reading →

Elisabeth Michaud: uberVU

Who is Elisabeth Michaud and how is she a marketing maverick in the world of social media? Self-described on Twitter as “Passionate about brands, culture & community. Bostonian. Social media addict, Mainer at heart, grammar nerd. Social media/community manager @uberVU,” Elisabeth is someone with great insight who we can all learn from... Are you originally... Continue Reading →

#Nemo

As is not often the case, Boston is in the eye of the storm, a nor'easter named Nemo. My Twitterverse exploded with warnings, regulations and advice as Nemo loomed large. And then, the crazy thing is that Twitter was right, Nemo was/is actually quite devastating. The only non-devastating news is the name Nemo itself. Why... Continue Reading →

What’s Next?

"I have one more question." Dennis the Menace What is the next big thing? By big, I mean, BIG big! We've enjoyed the wheel for a while now, electricity has been great, airplanes and rockets are still pretty unbelievable and the internet, well, has changed everything but that was so last year - what is... Continue Reading →

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