The Contenticity of Authenticity

It was too sunny for a Tuesday. That hadn't changed. The curtains, thin as a flurry of snow, failed continuously to heed the bright warning of the sun. Like a spotlight illuminating the shy and fallen, the sun warded off the curtains' meek protestations and shone, brilliantly, on the tangle of hair, saliva and sweat,... Continue Reading →

The Story is the Thing

In October of 2012, I attended Harvard Business School's Marketing Innovation Conference in Cambridge, MA. I went with fairly high expectations but, so my own surprise, it was because of John Skipper, CEO of ESPN, that it became an experience that continues to stick with me. All of the other tremendous speakers and panelists were interesting and thought-provoking but... Continue Reading →

Hook and Loop

The sound is iconic. Peeling back the recognizably textured strip produces an audible noise that can only be one thing, velcro. That distinct ripping creates an elongated tearing sound that is oh so familiar and oh so fun. In an instant, the action that induces that electric sound floods the mind with happy childhood memories. Life is... Continue Reading →

Mobile: A Hate Story

The longer The Internship continued, the more uninterested Jack became. He hadn't heard great things about the film but his love of Vince Vaughn and Owen Wilson had piqued his interest enough to push play. Now, after an increasingly dull 30 minutes, Jack grew restless. Squirming uncomfortably, he desperately tried to find the perfect. Just... Continue Reading →

The Next Big Thing?

Instagram's mystery event has concluded and the final result was CEO Kevin Systrom unveiling 'Instagram Direct.' This new feature essentially is based around the idea of connection since it allows users to send directed pictures and videos to up to fifteen followers. These sent messages can then become a means of creating a conversation centered... Continue Reading →

The Importance of Being Honest

No one likes a liar and apparently no one prefers to buy from one either. As the world of advertising continues to shift towards content-based engagement, transparency is vital to success. Posting amusing pictures and clever slogans are still memorable and will drawn in new consumers but it is factual and informative content that will... Continue Reading →

I’m Wieden + Burgundy?

http://www.youtube.com/watch?feature=player_detailpage&v=vk4DYTPPpfs#t=34 Ron Burgundy is back and he would like you to buy a Dodge Durango?  Why you ask? Well, Ron doesn't care about such trivial things like miles per gallon, financing rates or total cost so the answer lies in the glove box, with the number of horses and probably in the amount of quarters... Continue Reading →

Nicole Brooker: Mullen

Every advertiser has that aha moment where they can look back and say it was then that they knew which area of advertising was for them. For Nicole Brooker, Senior Brand Strategist at Boston based agency Mullen, it took interning in account management and a chance introduction to change course. Meet Nicole. You'll be happy... Continue Reading →

Alicia Smith: Agency Oasis

Meet Alicia Smith. Now give her drink of water because she is parched, even if she doesn't know it. Within the last 3 weeks, Alicia began her new role as Client Partner at Agency Oasis (ironic right?), got engaged and still managed to find time to meet with me. Granted, when our meeting began she... Continue Reading →

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