A great advertisement, at its core, should be at all times intriguing, captivating and worthy of your undivided attention. Maybe you get pulled in by a catchy tune or witty phrase, or even a burst of light but regardless, once aware, you should be unable to look away. The necessary creativity that the advertiser must... Continue Reading →
What’s Next?
"I have one more question." Dennis the Menace What is the next big thing? By big, I mean, BIG big! We've enjoyed the wheel for a while now, electricity has been great, airplanes and rockets are still pretty unbelievable and the internet, well, has changed everything but that was so last year - what is... Continue Reading →
Pandora’s Box?
Today, the wait is over. Today, we finally have our answer. Today, the hype meets reality. Today, today is our independence day! Wait, wrong movie. Today, the dream I dreamed still lives! Ever since Facebook announced, then shrewdly and secretly promoted, that they have a major announcement coming, today has become a field day. By... Continue Reading →
Oscar Nom Noms!
http://www.youtube.com/watch?feature=player_embedded&v=cM3-uj3rOns Oscar season is officially here. Christmas has passed, the 2013 has begun and New Years resolutions are already struggling to stay afloat though none of if matters, not now. Though flawed, the Oscars have officially arrived by way of announcing the nominees. I enjoy this "season" immensely since I am that guy who enjoys... Continue Reading →
Zero Dark Thirty
Kathryn Bigelow, to my own surprise, has done it again. When I first heard that Bigelow was dipping from the war well again, I was not excited. Though The Hurt Locker was as tense and tight a film as I have ever seen, the promise of another the-same-but-different war story sounded a bit lackluster. Suffice... Continue Reading →
Of Speed and Mountains
Pushing down, timidly at first than ever so boldly as you become increasingly impatient, your medal hits the proverbial metal. Like a rocket ship, you blast out and away from the crawlers as you take off. Freedom. You can breathe and man does the air smell good. With the boldness of a child who thinks... Continue Reading →
Stadium Arcanenium
It seems unlikely, nigh impossible, but the massively popular NFL is in decline. Not in viewership or media coverage, mind you, but in revenue-generating, atmosphere driving stadium attendance. Since 2007, when attendance at NFL games hit at an all-time high, there has been a consistent and troubling drop in attendance that is still trending the... Continue Reading →
The Best Commercial of 2012
https://www.youtube.com/watch?v=x1KK6yNcJfA Every so often, it happens. You are lying on a sofa, half-asleep and full of snack food in front of the television, and a truly great commercial is suddenly staring you down. Remote in hand, you are utterly powerless. Fully incapable of changing the channel due to the sheer magnetism of the advertisement in... Continue Reading →
First Snow
A light snow began to fall, covering the ground in a pure white. The innocent beauty of the fluttering flurries flowing freely from the open sky were appreciated by all, except her. She had been standing on the platform for over ten minutes impatiently waiting for the T to arrive. Even the purity of the... Continue Reading →