What is the most memorable slogan you have ever heard? Assuming you can think of one, think about why it resonated with you. Was it particularly catchy or clever? Were you already a fan of the product? Did it make you feel good? Whatever the reason, the slogan found a way to stick with you... Continue Reading →
When was the last time you saw a homeless Amish person? The Amish, unlike the The United States of America they live in, are a collective unit whose bond transcends the individualistic society that surrounds it. With a lifestyle that emphasizes familial relationships, religion, and community, the Amish take care of one another. By shunning... Continue Reading →
When is the last time you saw a homeless Amish person?
‘House at the End of the Street’ Review
The premise is simple; divorced mother and angst-filled teen move from large city to small, secret-filled town in order to get a fresh lease on life; sound familiar? The plot follows a relatively straight-forward horror movie format that has just enough twists and turns to keep audiences fully invested as the unpredictable events unfold on-screen.... Continue Reading →
A ‘commercial’ idea
The bartender forgot him again. Unfrickinbelievable. After working to get to the bar itself over 10 minutes ago, he was still drink-less and he was getting impatient. Looking over to his date, who was way out of his league, he noticed sheer boredom. Panicking, he turns back to the crowded bar but no one is... Continue Reading →
Smell-vertising
Scenario Today, all one hour you've been awake of it, already sucks. You hit snooze too many times on your alarm clock so you are instantly running late. As a result, you barely have time to put on clothes, splash your face and remember your iPhone as your sprint out-door. Your luck worsens as you... Continue Reading →
Retro-Marketing
The past, as it has always been, is the prologue. Marketing is in the midst of a revolution that focuses on the past while remaining relevant in today's world. The more new technologies emerge, the more marketers revert to previous ideals and images indicative of a glorified simpler time. This marketing shift works two-fold since... Continue Reading →
RElearning your ABCs
When we were children, we learned our ABCs and, man, did we love it. It was fun to discover these new shapes that held meaning when combined. Writing your first lower case q was weird but great and you'll never forget trying to learn cursive since loops are inherently fun to mess around with. Learning... Continue Reading →
School kills creativity.”
Schools kills creativity