Unsocial Media

I am a 10 foot giant with sharp claws, fiery breath and titanium for bones. I am a demon times the Hulk further multiplied by Wolverine with the razor wit of Stephen Hawking. I am your worst nightmare. If you are lucky, I can also be your personal Yoda, your watchful Gandalf and even Harry Potter... Continue Reading →

Elisabeth Michaud: uberVU

Who is Elisabeth Michaud and how is she a marketing maverick in the world of social media? Self-described on Twitter as “Passionate about brands, culture & community. Bostonian. Social media addict, Mainer at heart, grammar nerd. Social media/community manager @uberVU,” Elisabeth is someone with great insight who we can all learn from... Are you originally... Continue Reading →

Alicia Smith: Agency Oasis

Meet Alicia Smith. Now give her drink of water because she is parched, even if she doesn't know it. Within the last 3 weeks, Alicia began her new role as Client Partner at Agency Oasis (ironic right?), got engaged and still managed to find time to meet with me. Granted, when our meeting began she... Continue Reading →

Light Switch

I wish my brain had a light switch. If my brain had a simple, easily accessible switch, I could in complete control of turning it on and turning it off. Better yet, if my brain had a dimmer, I could lower the "lights" at will and thus save energy (pun intended) at will. That would... Continue Reading →

Ilya Vedrashko: Hill Holliday

Imagine you are from the Republic of Moldova, you've studied abroad in the United States as a high school exchange student, and you are seriously considering beginning a Master's program in Political Science. When an opportunity in public relations (PR) presents itself - what do you do? If you are Ilya Vedrashko, you seize the PR... Continue Reading →

Think

Steve Jobs was a visionary. He observed the world around him and used it as inspiration. Where others saw problems, he saw opportunity. Through his unique lens, Jobs was able to continually innovate, often building off of the core ideas of others and significantly improving upon them. Unless you've lived under a rock your entire... Continue Reading →

Write it down!

You are creative. You are. Repeat after me, you are creative. If you think you are not, you are incorrect. If you think that you have to be some kind of an artist in order to be "a creative," you are incorrect. If you think creativity has passed you by, you are incorrect. You ARE... Continue Reading →

The Branding Tree

…a very special tree. This tree wasn’t like other trees since no one knew this tree from any other. Stuck in the deep forest in a sea of other similar, often superior trees, this tree was sad and alone. Undifferentiated and positioned ever so poorly in the dead center of the growing forest, the tree... Continue Reading →

The NASCAR ‘Twist’

Professional sports should be exciting. Audiences should be fully enthralled in the drama that unfolds on the screen, field, court or stadium in front of them. The sheer athleticism should shock and awe with such force that mere fans should be left with jaws on the floor and eyes as big as Kermit the Frog.... Continue Reading →

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