The Contenticity of Authenticity

It was too sunny for a Tuesday. That hadn't changed. The curtains, thin as a flurry of snow, failed continuously to heed the bright warning of the sun. Like a spotlight illuminating the shy and fallen, the sun warded off the curtains' meek protestations and shone, brilliantly, on the tangle of hair, saliva and sweat,... Continue Reading →

The Importance of Being Honest

No one likes a liar and apparently no one prefers to buy from one either. As the world of advertising continues to shift towards content-based engagement, transparency is vital to success. Posting amusing pictures and clever slogans are still memorable and will drawn in new consumers but it is factual and informative content that will... Continue Reading →

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