Clear vision, shaky lens
Imagine you are from the Republic of Moldova, you've studied abroad in the United States as a high school exchange student, and you are seriously considering beginning a Master's program in Political Science. When an opportunity in public relations (PR) presents itself - what do you do? If you are Ilya Vedrashko, you seize the PR... Continue Reading →
Professional sports should be exciting. Audiences should be fully enthralled in the drama that unfolds on the screen, field, court or stadium in front of them. The sheer athleticism should shock and awe with such force that mere fans should be left with jaws on the floor and eyes as big as Kermit the Frog.... Continue Reading →
Baltimore has arrived as a sports town. Though Baltimore is known as it is portrayed in the critically acclaimed HBO series The Wire, which is to say a bit gritty and corrupt, that is now the past. Baltimore has been making positive strides for years but even those successes were of the small, 'oh-good-for-you' kind... Continue Reading →
When was the last time that you purchased something you needed? When was the last time that you purchased something you truly didn't need? When was the last time that you bought something you really couldn't afford? When was the last time that you, an intelligent consumer, bought something, anything, that you still can't explain... Continue Reading →
What do Pottery Barn, Wayfair, Victoria's Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com all have in common? These seven brands are all currently testing Facebook's new "Want" button. This Pinterestesque button, similar to the more commonly known "Like" button, is aimed at companies and retailers in an effort to help gauge consumer interest... Continue Reading →
The past, as it has always been, is the prologue. Marketing is in the midst of a revolution that focuses on the past while remaining relevant in today's world. The more new technologies emerge, the more marketers revert to previous ideals and images indicative of a glorified simpler time. This marketing shift works two-fold since... Continue Reading →
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