New Year’s (un)Resolutions

“Good resolutions are useless attempts to interfere with scientific laws. Their origin is pure vanity. Their result is absolutely nil.” Oscar Wilde Imagine if we lived in a world where there were holidays didn't exist and there was no 365 day yearly cycle. Imagine that humans simply lived normal, routine lives that weren't constantly leading up... Continue Reading →

Elisabeth Michaud: uberVU

Who is Elisabeth Michaud and how is she a marketing maverick in the world of social media? Self-described on Twitter as “Passionate about brands, culture & community. Bostonian. Social media addict, Mainer at heart, grammar nerd. Social media/community manager @uberVU,” Elisabeth is someone with great insight who we can all learn from... Are you originally... Continue Reading →

I Will, Protect This House

Baltimore has arrived as a sports town. Though Baltimore is known as it is portrayed in the critically acclaimed HBO series The Wire, which is to say a bit gritty and corrupt, that is now the past. Baltimore has been making positive strides for years but even those successes were of the small, 'oh-good-for-you' kind... Continue Reading →

Top 5 Ads of Super Bowl XLVII

What a Super Bowl. Heck yes I am referring to the game itself which was outstanding (Flacco?!?) but, as always, the talking points don't stop there. The evening will be remembered for Beyonce's knock-out-take-no-prisoners-don't-need-Jay-Z halftime performance, the 34 minute momentum shifting power outage that launched a million hilarious tweets, and, of course, the commercials. This... Continue Reading →

Ad Elves

When was the last time that you purchased something you needed? When was the last time that you purchased something you truly didn't need? When was the last time that you bought something you really couldn't afford? When was the last time that you, an intelligent consumer, bought something, anything, that you still can't explain... Continue Reading →

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