The Story is the Thing

In October of 2012, I attended Harvard Business School's Marketing Innovation Conference in Cambridge, MA. I went with fairly high expectations but, so my own surprise, it was because of John Skipper, CEO of ESPN, that it became an experience that continues to stick with me. All of the other tremendous speakers and panelists were interesting and thought-provoking but... Continue Reading →

ESPNnovation

I had the privilege of attending the 2012 Marketing Innovation Conference at Harvard Business School. After a day of invigorating sessions that covered topics ranging from haptic shopping to handling corruption in emerging markets, I was able to hear John Skipper, ESPN's new CEO, give the afternoon keynote. It was, in a word, interesting. As... Continue Reading →

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