The Importance of Being Honest

No one likes a liar and apparently no one prefers to buy from one either. As the world of advertising continues to shift towards content-based engagement, transparency is vital to success. Posting amusing pictures and clever slogans are still memorable and will drawn in new consumers but it is factual and informative content that will... Continue Reading →

More Human Than Human

To be human is to be, well, human. And, as a real life human, it is thrilling to be allowed to waaaaaaay overreact to any perceived slight. Truly. Bursting useless blood vessels when someone drifts carelessly into your lane, has the gall to steal that last outlet at the airport or divides the check wrong... Continue Reading →

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